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Founder-Led Since 1997 You work directly with Tony Paris, the founder of AppWT — same person from quote to launch. No sales reps. No account managers.

Ad Copywriting

We write punchy ad headlines and words that make people want to click and buy right away. It's like the catchy sign in a store window that pulls you inside.

Starting at
$247
Nationwide
U.S. coverage + 5 countries
5.0★
112+ reviews
29
Years in business
600+
Sites built & hosted
A+
BBB accredited

The Challenge

Your Sterling Heights HVAC company runs Google Ads with generic copy like "Quality HVAC Service." Competitors using specific benefit-focused headlines like "24-Hour Emergency Furnace Repair - Call Now" capture clicks you lose.

Our Solution

Ad copywriting creates compelling headlines with specific benefits and urgent calls-to-action. Your Royal Oak company increases click-through rates 35% when copy addresses immediate customer needs directly.

About Our Ad Copywriting Services

Advertisement performance depends on copywriting that captures attention and motivates clicks. AppWT writes ad copy for Troy businesses, Grand Rapids retailers, and Ann Arbor service providers running Google, Facebook, and LinkedIn campaigns. Our copywriters craft headlines addressing customer pain points, write descriptions highlighting unique value, and create calls-to-action that drive conversions. We test multiple variations, analyze performance data, and refine messaging based on click-through and conversion rates. Traverse City companies improve campaign ROI through copy that resonates with target audiences. Each ad emphasizes benefits over features and uses language that prospects actually search and speak.

What's Included

✓ Headline variations
✓ Description copy
✓ Call to action
✓ A/B test versions
✓ Platform optimization
✓ Quick turnaround

Pricing

Transparent pricing. No hidden fees. Under promise, over deliver.

Single Ad

$247
one-time
Get Started
Most Popular

Ad Pack

$697
one-time
Get Started

Campaign Pack

$1,197
one-time
Get Started

Full Campaign

$2,497
one-time
Get Started

Technical Details

Copy is written to each platform's enforced limits, so nothing is truncated at review. Google responsive search ads: up to 15 headlines at 30 characters and 4 descriptions at 90 characters, with pinning used only where a legal or brand phrase must hold position. Performance Max asset groups get short, long and description variants sized separately. Meta ads receive primary text, headline and link description as distinct fields rather than one block reflowed. LinkedIn single-image ads get intro text plus headline. Every variant set is built for split testing, with one variable changed per test so the result is attributable. Destination URLs carry UTM source, medium, campaign and content parameters that match the tracking already configured on the site. Copy is checked against each network's advertising policies before delivery, including claim substantiation, prohibited-content categories, and the restrictions that apply to regulated industries. Deliverables arrive as a spreadsheet keyed by ad group, ready to paste into the platform editor or import as bulk CSV.

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Industry Insight

Ship Before Perfect

Stop scheduling meetings to discuss ideas. Build the rough draft with your tools in 20 minutes. Show it to people. Let them react to something real. The meeting takes longer than the thing. Build first, align second.

-- Entrepreneurship

Explore the AppWT Network

Related services and resources from our family of sites

AppWT Academy Self-paced online courses AIVO Training AIVO training courses Website Audit Comprehensive site review Digital Strategy Digital marketing strategy
Service Area

Ad Copywriting Across Metro Detroit & Beyond

Our headquarters sits at Five Mile and Farmington in Livonia. We have served Michigan businesses since 1997 — 29+ years from one home base, now serving clients nationwide across the United States and in five more countries.

Livonia Home Base

Ad copy is written against the platform's real limits from Five Mile and Farmington, so nothing is truncated at review. Fifteen headlines at thirty characters is a constraint, not a suggestion, and copy built to it survives the ad editor intact.

Wayne County Corridor

Advertisers in Westland, Garden City, Plymouth, Canton, Northville, Redford and Dearborn compete on local intent, so headlines lead with the offer and the place rather than the brand name a searcher has not met yet.

Oakland County

Firms in Farmington Hills, Novi, Southfield, Birmingham, Bloomfield Hills, Royal Oak and Troy usually sell on expertise, which means the description carries the proof and the headline carries the reason to read it.

Beyond Metro Detroit

Accounts in Flint, Ann Arbor, Lansing and Grand Rapids, and across the country, get variant sets built for split testing with one variable changed per test, so a winning line is attributable rather than lucky.

Not in Metro Detroit? We work remotely with clients nationwide. Reach out for a free consult.

Frequently Asked Questions

Quick answers about our ad copywriting services.

We write punchy ad headlines and words that make people want to click and buy right away. It's like the catchy sign in a store window that pulls you inside.

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Ready to Get Started?

Let's discuss how our Ad Copywriting services can help your business grow. Free consultation, no obligation.

Same-Day Response No Contracts Required Transparent Pricing

AppWT Web & AI Solutions — Under Promise, Over Deliver since 1997.